Summary – Why are we conducting this survey to collect this information?
On 29 June, we will be holding our LGBT+ event, Pride in the Park, at Crewe’s Queens Park. This free event will be attended by LGBT+ support groups and there will be a wealth of entertainment throughout the day for all attendees.
This year we want to significantly increase attendance at the event, by increasing awareness amongst LGBT+ groups across the North West of England, and will be using social media (namely Facebook and Instagram) to achieve this. In order to utilise our advertising budget most effectively, and to target those in the LGBT+ community most likely to attend our event, we will be conducting ‘interest-based’, ‘age-based’ and ‘geo’ targeting, and need further information on the interests and online behaviours of the LGBT+ community in order to achieve this.
Your confidentiality is assured
We comply with all laws concerning the protection of personal information, including the General Data Protection Regulation (GDPR). Any personal information you supply will remain strictly confidential and anonymous and will be held and used in line with the Data Protection Act 2018. The information you provide will only be used by Cheshire East Council to improve the advertising of the Pride in the Park event. We will not pass on your personal information to any other third parties, without your prior consent. Your response will be stored and kept in line with the council's retention schedule.